decided you need a web site.
You've selected someone to design and build it. Now there are some
important questions that need answering. We do not pretend to know
what is best for you but what follows is some information that will help
you make an informed decision.
Do I want
my own domain?
Your web site address will be shorter and it will be something you
have chosen that should be easy to remember.
Here's an example we chuckled over that makes this easy to understand.
Let's say Asda needed a place to put the Asda web site. They could
come to us and ask us to host it for them in our domain (which we would
be happy to do for a small fee) in which case his web site address would
be www.nt-webspace.com/asda - or they could opt to have his own
domain in which case his web site address will be asda.com
- - - I guess we all know which one he choose.
Your web site and email address need never change even if you change
Internet Service Providers (ISPs).
Since you are the only one in the world who can use your exact domain
name you also own all the email addresses @yourcompany.com hence
it does not matter what someone puts in front of the @ all the
email will come to you. If for some reason you decide to move your
web site to a different ISP your web site address and your email address
will remain the same. You don't have to re-educate all your customers,
suppliers and friends to find your web site at a new address or to send
email to a new address.
Since to many businesses image is important it is generally considered
that owning your own domain name adds credibility and a look and feel
of stability to your company and shows that you are serious about your
not to own a domain:
If you have your web site hosted in someone else's domain the cost is
considerably less. In fact there are many places where you can place
a simple web site for free. There are always fees involved with owning
your own domain - Network Solutions (Internic) charges $35.00 (USD)
per year (minimum 2 years) and there are ISP charges for hosting your
domain that can run from $150 (USD) to several thousand dollars per year
depending on your needs and the ISP you chose.
site hosting with your Dial-up Service Provider.
Many ISP's offer free web site hosting when you use their dial-up service.
(use them to access the Internet) This can be great for short term
Internet marketing projects but there is a danger. With the fiercely
competitive nature of the business and rapid advances in technology there
may come a time when you want to change the company that you use to access
the Internet. When this happens your free web site vanishes.
This can be a real pain if you have a well established online business.
I use to host my web site?
This can be really mind boggling. There are thousands of ISP's (Internet
Service Providers) who would like to host your web site. How do you chose?
As with everything else the best value is not necessarily found by looking
at price alone. There are some minimum features you need to look for.
Here is a basic list:
Server for handling Secure Online Transactions
- Your own
cgi-bin - so you can run custom features like shopping carts & data
- Real Audio/Video
amount of Hard Drive Space 20 megs or more
amount of Data Transfer 500 megs or more
Forwarding with unlimited Email aliases
Statistics so you can track your web sites activity
- 24 hour
- 24 hour
- MS Front
- The ability
to handle Online Credit Card Verification